A collection is any group of products chosen by you, which have some feature in common that customers might look for when visiting your store. For example, your customers might be shopping for:

• clothes specifically for men, women, or children
• items of a certain type, such as lamps, cushions, or rugs
• items on sale
• items in a certain size or color
• seasonal products such as holiday cards and decorations.

Products can appear in any number of collections. Typically, you display your collections on your storefront, to help customers find what they're looking for without having to click through your whole catalog.